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These promo videos for HUF’s new line of footwear have been popping up all over the Internet for a few weeks as a staggered release, so I figured I’d post the whole collection of them for those who haven’t seen them yet.

Netflix, TiVo be damned. You will sit through commercials, and fuck it, you will like them. What does it say about a culture when commercials become a primary form of entertainment? I don’t know, or rather, I don’t feel like flexing my occasionally useful Communications and Media Studies degree at the moment.

More importantly, I’m concerned for the skateboarding subculture. There was a time when it was more insulated from the horrors of money. Of course, that’s ancient history, and now we are witness to an industry where amid a constant deluge of generic clips, a handful of 20 second sneaker commercials seem like some of the most valuable viewing material. Then again, maybe that’s just the strange voodoo of Keith Hufnagel. I always figured there were some kind of dark arts to blame for that legendary pop. Read More

These promo videos for Australian skate brand Pass Port are…

Whoops! You know us silly creative types, always thinking outside of the box and shit. Whatever, making that was way more trouble than it was worth. So don’t get your hopes up too high now, because I’m pretty sure I went way overboard with the super when it comes to these videos’ level of duper.

If you’ve been following along with us for a little while now, you’ll know that there are a few basic requirements that go into making a Dedleg Approved^TM skateboarding video. They are, simply:

1. Beautiful cinematography ✔
2. Accessible, back-to-basics street skating ✔
3. Good times ✔

This is the kind of branding that tempts me to pray at the alter of the Commercial God. Yeah, I know, it’s kind of sick… but the worst part is, I’m starting to like the disease. I’m sort of like the consumerist version of Adam, drunk with knowledge after turning on the forbidden TV of Wisdom in the concrete garden, staring hopelessly into its light, waiting for it to deliver my very own Eve… and an extra large pizza from Dominos.