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This is perhaps trivial in the larger scheme of things, but I found it completely fucking mindblowing, and in light of yesterday’s comments on racism’s continued dedication to being horrible, it seemed “appropriate” to share this particular colorway of the chronically-confused Jim Greco’s pro shoe.

Who came up with this atrocious name, and more importantly, who were the dumb dumbs who agreed to produce a colorway named Black Kid Skin?! Wait…hold on — ?!?!?!??! Okay, sorry, I was just feeling a lot of “?!” when I saw this shit. Granted, kidskin is a type of leather made from the hide of a young goat, but I would argue that black kidskin and black kid skin (two words) are very different things.

I don’t know if the morons over at Supra HQ are just oblivious, or if they actually think it’s funny and that they get a free pass since they sponsor a number of skaters with “black kid skin”, but, uh, they don’t. Ironic that Lil Wayne’s blind obsession with Supras has probably netted them considerably more income from the urban youth demographic than they ever made off skateboarding, and they repay their faithful fans with a weird, racist colorway. What’s next? The Little Lesbo Cut Tank Top from KR3W, “honoring” their sponsorship of infamous Lindsay Lohan ex, Samantha Ronson? Actually, let me know if that ever comes out because I’d like try one on.

Anyway, I doubt I have to even say this, regardless of this astounding screw up, but do not buy Supra sneakers. Sure, they might not have a corny surf division, but I think it’s about time we let these bozos sink anyway.