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Despite pop music as a whole getting progressively shittier as the years go on, there’s been an inverted movement when it comes music videos. That alone says a lot about where our priorities are. The actual music means less than the barrage of visual stimulus that accompanies it. Plus, you can sneak product placement into music videos far more inconspicuously than adding a lyric like “Da da da da da, I’m lovin’ it!” into your hit single. Unless you’re the Black Eyed Peas, because they have no desire to even appear like legitimate musicians.

Anyway, occasionally there are great music videos with great songs behind them, and this one for French producer Breakbot’s “Baby, I’m Yours” featuring Irfane’s vocals is unquestionably one of them.

The animation was all hand-done with individual water color illustrations, which sounds like a serious pain in the ass. Apparently it took four months to complete, and the work obviously paid off. It’s the most beautiful and enthralling music video I’ve seen in quite some time. Granted, it might not get as many views (or ad dollars) as Lady Gaga’s latest leotard-clad spectacle, but this is a true work of art.