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Influential San Francisco skate brand Western Edition has been celebrating its 10^th year of ripping for all of 2009 with various special events and releases. To cap it all off, they recently put out a video celebrating the anniversary and it’s about 10 years worth of awesome crammed into about 10 minutes.

To me, Western Edition is the total package. They might not be one of those revered A-List companies like Alien Workshop or Girl, but they’ve more than earned their place among skateboarding’s hallowed brands. You could never really question WE’s dedication to the culture — they are as legit and down-to-earth as crews come.

Western Edition, Miles ’59 Quintet Series

Between their roster of talented and innovative (yet under-appreciated) street technicians, and their commitment to putting out absolutely beautiful board graphics (see above), it’s hard to complain about Western Edition — except maybe that they’re not more popular. By the same token, WE wouldn’t be the same without that fundamental, core skater appeal. You won’t find their product in any mall shops, but the lifers will still remember Western Edition after another 10 years regardless.

At the very least, I’m going to remember this pop shove-it. Perfection.

John Igei, pop shove-it in Chicago - photo by Frank Verges

P.S. Call it a pop “shuvit” all you want, YouTube morons, but it won’t make it right. Leave the shitty spelling for the X-Games.