dedleg.com

Oh, sweet. The entire Lower East Side is going to look like a walking strand of blinking Christmas lights just in time for the holidays. How perfectly festive. And horrible.

On the other hand, this commercial for LA Lights’ first iteration is incredible.

Psst.… come here. Sup kid, first pair of lights are a freebie, whaddaya say?

I was forced by my mother into being a loser when I was a child, so I wasn’t allowed to have these. Fortunately, that dissuaded me from becoming a basketball protege and instead, turn to a life of crime, where not having sneakers that advertise my every move ended up being pretty fortuitous. Thanks Mom!